Our work  >  Youth

From left Troy Vandergoes middle Kieran Milton and right Carrisse Utai during todays performance of Smashed Project

Smashed Project launches in NZ

22nd May 2019

A new, internationally acclaimed theatre-based education programme was officially launched yesterday, aimed at equipping year 9 students with the skills they need to counter peer pressure to drink alcohol.


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Teens and parties

30th Mar 2019 by Matt Claridge

It’s going to happen. There’s no denying it. A matter of when, not if. Sooner or later.


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Alcohol and Parenting Teenagers

29th Jan 2019 by Matt Claridge

“Oh crap!” you know that feeling when your child catches you out with a question about life, that you just hadn’t anticipated or readied yourself for, not yet anyway.



William Waiirua leads responsible drinking campaign into second season

24th Jan 2019

Following a successful first season, the Always Graze When You Liaise responsible drinking initiative is back this summer.  The joint initiative between Cheers, Foodstuffs (NZ) Ltd and William Waiirua is...


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Don't drink like I did

19th Dec 2018

It’s hard to accept your child claiming independence and growing up. Almost overnight, they go from asking for your help and advice on everything they do to turning their noses...


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Campaign sends strong message on drinking during pregnancy

5th Nov 2018

An online campaign targeting pregnant women and their partners aims to send a strong message to pregnant women that alcohol and pregnancy don’t mix. The series of...



William Waiirua tells us to 'Always Graze When You Liaise'

9th Mar 2018 by Amie Richardson

A new initiative between Cheers NZ, Foodstuffs (NZ) Ltd and William Waiirua is out to subvert the old adage that ‘eating’s cheating’ with a message for New Zealanders to ‘Always Graze When You Liaise’. 


Teens and parents social 2

Parents need to take the lead on responsible drinking

22nd Nov 2017 by Matt Claridge

The latest Ministry of Health figures are out and show well over half (56.3%) of Kiwi 15-17-year-olds have drunk alcohol in the last year – and 7.6% (or 15,000) are...


Blog 6 oclock swill

Neck it. Scull it. Get it down ya.

7th Nov 2017 by Matt Claridge

How many times have you been out with the boys – or girls – and heard this? Common phrases that come out – especially when you’re with a large group – and you’re not keeping pace with the rest of the pack.