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William Waiirua leads responsible drinking campaign into second season

24th Jan 2019

Following a successful first season, the Always Graze When You Liaise responsible drinking initiative is back this summer.  The joint initiative between Cheers, Foodstuffs (NZ) Ltd and William Waiirua is...

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Campaign sends strong message on drinking during pregnancy

5th Nov 2018

An online campaign targeting pregnant women and their partners aims to send a strong message to pregnant women that alcohol and pregnancy don’t mix. The series of...

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Pregnancy

Campaign ups the ante on drinking during pregnancy

24th May 2018 by Amie Richardson

 A new multi-media campaign aims to send a strong message to pregnant women that alcohol and pregnancy don’t mix.The campaign – which includes digital media clips...

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070318GrazeLiase2

William Waiirua tells us to 'Always Graze When You Liaise'

9th Mar 2018 by Amie Richardson

A new initiative between Cheers NZ, Foodstuffs (NZ) Ltd and William Waiirua is out to subvert the old adage that ‘eating’s cheating’ with a message for New Zealanders to ‘Always Graze When You Liaise’. 

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Teens and parents social 2

Parents need to take the lead on responsible drinking

22nd Nov 2017 by Matt Claridge

The latest Ministry of Health figures are out and show well over half (56.3%) of Kiwi 15-17-year-olds have drunk alcohol in the last year – and 7.6% (or 15,000) are...

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know your standards blog

#Knowyourstandards

17th Nov 2017 by Matt Claridge

Understanding how much you’re drinking is the message behind our #Knowyourstandards campaign.

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Uber BOT

Listen to your Sober Self

5th Nov 2017 by Matt Claridge

We’ve all been there – a quick drink after work turns into a ‘couple’ then a ‘few’ then all of a sudden you find yourself waking up with a hangover from Hell after missing the morning bike ride you had planned with your mates. 

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