IMG 2584

Smashed Project 2020

15th Jun 2020

Smashed Project is back on its nationwide tour of New Zealand’s secondary schools aimed at equipping year 9 students with the skills they need to counter peer pressure to drink alcohol.

Launched in the UK in 2005, the Smashed Project was developed by Collingwood Learning, a world-leading education company, and addresses the dangers of underage drinking and seeks to reduce alcohol-related harm in young people.

Last year it was delivered to more than 200,000 students from 23 countries around the world by Collingwood Learning and its delivery partners.

The programme launched in New Zealand last May (2019) with an extraordinary uptake from schools. The initial season was extended to accommodate the 94 schools wanting the programme and we reached more than 20,000 students in the first year.

After taking part in the programme:

  • 84% of students surveyed said they felt better equipped to make the right choices about drinking alcohol
  • 91% saying they’d wait until 18 to try alcohol for the first time
  • 93% of teachers surveyed said their students have learnt more about the dangers of underage drinking than they knew before
  • 99% of teachers said it was important that programmes like Smashed Project visited schools – with 92% saying they would like the programme to return to their school.

To find out more about Smashed Project, go to: