know your standards blog


17th Nov 2017 by Matt Claridge

Understanding how much you’re drinking is the message behind our #Knowyourstandards campaign.

While you might know that keeping to a few drinks on a night out is the best way to avoid over-drinking, you may not realise that there can be a big difference between a ‘standard drink’ and a ‘standard pour’ and this discrepancy can get you in a lot of trouble. Our #Knowyourstandards campaign – including social media, posters and coasters – was about reminding people about their own standards and where to draw the line. The posters and coasters have been used at various festivals including Beervana in Wellington where Cheers! joined with partner Uber to create a water bar and chillout zone.

Find out more about your own standards.